Feng Shui your website with the 5 Elements of Feng Shui
- Disclose your depth
- Expands your reach
- Enhances your fame
- Approves your foundation
- Clarifies your message
Many people have become interested in Feng Shui because of its versatility. Its principles can be applied to all areas of life and work – not just physical spaces. Feng Shui, especially the 5 elements theory, can prove remarkably useful when designing a website.
According to the Chinese, the natural world consists of 5 forms of energy: water, wood, fire, earth and metal. When integrated in a space in a balanced way, it promotes positive energy. The chances of happiness and success are therefore increased.
1. Integrate of the Water Element: Disclose your depth
- Make sure your site isn’t too busy. From stillness comes great wisdom
- Offer food for thought, or profound quotations. Cut any “fluff” copy
Color: black and dark blue
Shapes: undulating forms/waves/spirals
2. Integrate the Wood Element: Broaden your reach
- Branch out. Have outbound links to other pages and social media connection buttons
- Grow your site content over time with regular blog content
Color: shades of green
Shapes: rectangles/columns
3. Integrate the Fire Element: Enhance your fame
- Publicize your recognition – awards and what you’re known for
- Ignite a spark through provocative content, lively images, and bold calls to action
Color: shades of red, orange, and pink; pops of other bright colors
Shapes: triangles, sunbursts
Images: photography and artwork
4. Integrate the Earth Element: Confirm your foundation
- Let them know you’re solid. Highlight skills, background, expertise
- Suggest a feeling of grounded-ness with a balanced layout, headers and footers
Color: yellow, shades of brown
Shape: squares, horizontal rectangles
5. Integrate the Metal Element: Clarify your message
- Communicate who you are, and what you offer, succinctly
- Organize site content in a way that makes sense, and keeps people there
Color: white, gray
Shapes: circles, arches
