The main purpose of your site should be to encourage visitors to become your client.
The concepts of the art of Feng Shui are extremely useful in doing this. From deciding the colours to use to the layout of the pages to encourage the flow of your story Feng Shui is there to guide you.
To find out more about how the art of Feng Shui can be a positive influence on the eShop design read my article, 8 Reasons for Feng Shui in eShop design