Visitors to your website need to be stimulated by the content and excited by the prospect of finding out more about what you have to offer them. It is the colours that you use in your designs that will do this. The art of Feng Shui provides you with a range of colours to use depending on the mood that you want to create or feelings that you want your visitors to have when they are browsing your web pages.
My article, 8 Reasons for Feng Shui in eShop design, explains more about using colours and other concepts of Feng Shui.